Using Hotspotonwheels data capture technology to build a 100% opted in email list for local retailers. Also capture consumer email or cell phone text "preference/profile" data. Location based email list building (data capture) is also VERY valuable for event sponsors.

The portable Hotspot on Wheels has been used for consumer data capture for market research and for follow up marketing activities. Marketing professionals know that tracked consumer behavior data is more useful than self reported consumer preference data. Market researchers believe tracked consumer behavior is the most useful market research available today.

Self reported data combined with appended lifestyle data overlaid with a geographic location (GPS Lat/LON)  including a date/time stamp is extremely valuable to any retailer or event sponsor. This same data is even more valuable to a retailer. especially if the retailer can deliver an in-store incentive.

Sponsors using a  Hotspot on Wheels for consumer data capture will know that a consumer identified by an email address or a cell number "used" (accessed) a hotspot located at a specific geographic point to send and receive email at a specific date and time. Complete usage reporting is included in rental fees. Sponsors can monitor usage in "real time" and create custom reports via a web based interface.

Has been used for retail - Email list building - opt in email or permission to text

- Sponsor can build a permission based, 100% "opted in" email or text list

How permission based email data capture would work

- Consumers sending or receiving email will be prompted that the Sponsor (Example: Kodak) would like to add their email to a mailing list to receive special offers. 

- Only consumers who check yes and accept the sponsor's offer will have their email data captured 

Hotspot on Wheels marketing can help sponsors increase opt-in conversion rates by adding promotions and incentives

"By sending email from this Hotspot and checking "yes", your email address will be automatically entered in a sweepstakes to win  (some prize) 

The sponsor can add a "sent from" marketing message at the bottom of all emails

"This email was sent from the Kodak Hotspot at the Rolling Stones concert at Shea Stadium"

Consumer Privacy and Security

Hotspot on Wheels is a member of the Direct Marketing Association. All email and personal information data capture techniques and tactics are in complete compliance with current DMA guidelines.

Security conscious sponsors - or sponsors who want an unbranded connection

Certain sponsors will rent a Hotspot on Wheels to provide off site internet connectivity for their own staff. An example might be an off site sales meeting, golf outing or seminar. These sponsors are not interested in  marketing or sponsorship value. These sponsors may a less conspicuous Hotspot that blends into the background. These clients will not want any data capture. Their IT staff will want to test the Hotspot on Wheels connection so they are 100% assured the internet is 100% secure. The IT Network professional needs a high speed connection just as good as and as secure as if it were in their own office.  Hotspot on Wheel meets the security standards of the Cisco Mobile Office. Hotspot on Wheels has internet security professionals on staff who are experienced with encryption and VPN protocols.

For more information and a price quote for your location email Dave Ahl or call 914-967-3285